Thursday, April 23, 2009
How to use Twitter as Part of your Hospital Online Marketing Strategy
A few months ago, I wrote a blog post arguing that hospitals shouldn't use Twitter. In the last few months, however, the explosion of Twitter use and the widespread adoption of the tool by hospitals, has caused me to rethink my position. Read article
100 Ways for Hospitals, Health Systems to Twitter
Gienna Shaw, for HealthLeaders Media, January 7, 2009
Several times I've heard experts talk about how hospitals can use new media for promotion and public relations. The advice: Get on Facebook, start a blog, post to YouTube. And I'm always left wondering—OK, then what? So let's get specific. Since I started posting on Twitter, I've been watching several different hospitals and health systems to see what they're up to.
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