Monday, June 15, 2009
Using Analytics with Social Networks
These two articles from econsultancy.com can help you get better "feedback" on you SM initiatives:
2 easy ways to track social networks in Google Analytics
How to create an awesome Twitter profile in Google Analytics
2 easy ways to track social networks in Google Analytics
How to create an awesome Twitter profile in Google Analytics
Top 18 Social Media Resources for Developers
This post is part of Mashable’s Social Media series for developers, highlighting handy tips and resources for software developers. Here's the link!
Tuesday, June 2, 2009
Wednesday, May 27, 2009
Thursday, May 21, 2009
Twitter Tools
Here's a list of cool tools to use with Twitter:
QuoteURL
QuoteURL helps you group different Twitter updates from different people into a single page that has a permanent URL. So you can put it on your blog or send interesting conversations to friends.
TweetSpinner
tweet spinner is an advanced Twitter-based application to help small businesses, power Twitterers, and anyone else increase their productivity.
Everything Twitter
SayTweet
Photo Tagging for Twitter
QuoteURL
QuoteURL helps you group different Twitter updates from different people into a single page that has a permanent URL. So you can put it on your blog or send interesting conversations to friends.
TweetSpinner
tweet spinner is an advanced Twitter-based application to help small businesses, power Twitterers, and anyone else increase their productivity.
Everything Twitter
SayTweet
Photo Tagging for Twitter
Google Analytics Compliance with WAA Standard Metrics
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA is compliant with 19 of the 26 metrics. Most of the non-compliance is due to the fact that GA does not offer all the metrics that the WAA defined.
Link
Link
HealthVault
How HealthVault connects with hospitals
MayoClinic uses HEalthVault:
Mayo Clinic Health Manager
https://healthmanager.mayoclinic.com/
How is data secured:
Stored in HealthVault Mayo Clinic Health Manager uses Microsoft HealthVault to store your data. Learn more
HealthVault
Microsoft HealthVault is a new personal health platform that lets you gather, store, and share health information online.
With HealthVault, you control your health records. You can share your health information with family, friends, and health care professionals, and have access to online health management tools.
You can store health information for your family and even your pets in one HealthVault account; each person's information can be stored and accessed separately in their Health Record.
You can choose to share specific information (or all information) with:
other people (such as your doctor or personal trainer, for example)
programs that add data to your Health Records and use data from the Health Records to provide health information or services to you.
Sharing your health information with people and programs can help you meet your health-related goals. For example, you can share health information:
to co-manage the health of a family member
to use products and services that can improve your health
to consult with your health care provider
to provide fitness information to coaches and trainers
Information for hospitals:
http://www.healthvault.com/industry/ecosystem/hospitals/index.html
MayoClinic uses HEalthVault:
Mayo Clinic Health Manager
https://healthmanager.mayoclinic.com/
How is data secured:
Stored in HealthVault Mayo Clinic Health Manager uses Microsoft HealthVault to store your data. Learn more
HealthVault
Microsoft HealthVault is a new personal health platform that lets you gather, store, and share health information online.
With HealthVault, you control your health records. You can share your health information with family, friends, and health care professionals, and have access to online health management tools.
You can store health information for your family and even your pets in one HealthVault account; each person's information can be stored and accessed separately in their Health Record.
You can choose to share specific information (or all information) with:
other people (such as your doctor or personal trainer, for example)
programs that add data to your Health Records and use data from the Health Records to provide health information or services to you.
Sharing your health information with people and programs can help you meet your health-related goals. For example, you can share health information:
to co-manage the health of a family member
to use products and services that can improve your health
to consult with your health care provider
to provide fitness information to coaches and trainers
Information for hospitals:
http://www.healthvault.com/industry/ecosystem/hospitals/index.html
SlideRocket
A tool for great online presentations
SlideRocket is the leader in online presentation software. With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used. SlideRocket redefines what presentations can do and what they can do for you.
SlideRocket is the leader in online presentation software. With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used. SlideRocket redefines what presentations can do and what they can do for you.
Thursday, April 23, 2009
How to use Twitter as Part of your Hospital Online Marketing Strategy
A few months ago, I wrote a blog post arguing that hospitals shouldn't use Twitter. In the last few months, however, the explosion of Twitter use and the widespread adoption of the tool by hospitals, has caused me to rethink my position. Read article
100 Ways for Hospitals, Health Systems to Twitter
Gienna Shaw, for HealthLeaders Media, January 7, 2009
Several times I've heard experts talk about how hospitals can use new media for promotion and public relations. The advice: Get on Facebook, start a blog, post to YouTube. And I'm always left wondering—OK, then what? So let's get specific. Since I started posting on Twitter, I've been watching several different hospitals and health systems to see what they're up to.
Tuesday, March 10, 2009
Wednesday, March 4, 2009
Twitter Users Skew Older
ragan.com article
New Pew Research report details who uses Twitter and other social networking sites
New Pew Research report details who uses Twitter and other social networking sites
With active users increasing by 900 percent in a year, it’s clear that Twitter isn’t going anywhere.
BrightTalk
Web Casting service
Offers free starter channel plus premium and enterprise versions..need to test. Might work for wieght management class
Offers free starter channel plus premium and enterprise versions..need to test. Might work for wieght management class
Haelth Care links on Twitter, LinkedIn and Ning
Health Care Social Media Tools
Here is a short list of the social media sites in Health Care
Here is a short list of the social media sites in Health Care
Monitoring SM 101
Quick and dirty guide to monitoring Social Media
This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming.
This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming.
Friday, February 27, 2009
Using online video to engage your community
Random ideas:
- Invite patients, care-givers and/or other employees to submit videos to some kind of contest
- Video Ask our Expert??? Great way to get doc videos up and engage with our community
Monday, February 23, 2009
Fan site vs. Group
Hospitals with a Facebook presence seem to be equally mixed between fan sites and groups. Most of my research points to fan sites as being more effective.
Hospitals with a Facebook presence seem to be equally mixed between fan sites and groups. Most of my research points to fan sites as being more effective.
Twitter for business
Life-streaming behind the firewall
Yammer offers Twitter-like functionality to enterprise networks
Yammer offers Twitter-like functionality to enterprise networks
Wednesday, February 11, 2009
Internet demographics articles
Senior Females Storm Facebook
2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users
Whee! New numbers on social network usage
Seismic Shift in Internet Age Mass
Social media a great platform for healthcare
Study finds social media equally influential to conventional outlets
Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a new study by Hill & Knowlton. But when it comes to establishing a company's reputation, analyst and traditional media relations are still most influential.
The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females among the fastest growing demographic groups on the social network, according to statistics released by independent blog Inside Facebook.
The number of men over 55 also grew dramatically during the same four-month period (up 137.8%), but women over 55 still outnumber men in this age group by almost two-to-one, MarketingCharts reports.
2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users
In October 2007, I wrote about “Facebook Demographics Direct From Their System” that gave an account of Facebook’s demographic composition using a few statistics that might be interesting to marketers. Ten months later, we followed up with “Facebook Demographics 2008 Update - It’s Getting Older In There” which showed that the fastest growing group, the 35-54 year old segment, grew at a rate of 172.9% in that period.
Whee! New numbers on social network usage
Interesting numbers from cnet
Seismic Shift in Internet Age Mass
According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.
Social media a great platform for healthcare
Some complimentary and reinforcing facts:
iCrossing conducted a study in January 2008, and found that the internet (59%) is the leading source (followed by doctors at 55%) used to find or access Health and Wellness Related Information in the past 12 months. And following the docs was the influence of relatives/friends/co-workers (much of which is probably accessed online).
Study finds social media equally influential to conventional outlets
Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a new study by Hill & Knowlton. But when it comes to establishing a company's reputation, analyst and traditional media relations are still most influential.
Monday, February 9, 2009
St Jude's on Twitter
Here is the Tweet:
StJude: “There’s nothing we can do,” his physicians said. Then Cooper came to St. Jude. http://tinyurl.com/crrbcr
Here is the beginning of the story from the St. Jude's web site:
StJude: “There’s nothing we can do,” his physicians said. Then Cooper came to St. Jude. http://tinyurl.com/crrbcr
Here is the beginning of the story from the St. Jude's web site:
“There’s nothing we can do,” his physicians said, when they discovered that Cooper Winters had an extremely rare disease carried on the X chromosome. Then Cooper came to St. Jude.
If he lives to be 100, Jeremy Winters will never forget the quiet joy of holding his newborn son in the predawn hours of August 2, 2006. Grinning with pride, Jeremy kissed Cooper’s soft head and felt the baby’s perfect fist close around his finger.
If she lives to be 100, Shanna Winters will recall with heartbreaking clarity the day she planned Cooper’s funeral. Picking out a coffin for her 4-month-old. Feeling hot tears course down her face. “There’s nothing we can do for him,” doctors had said, as, tethered to a respirator, Cooper labored for every breath.
But Shanna and Jeremy Winters prefer to remember the day they took their son to St. Jude Children’s Research Hospital. There, clinicians and researchers would perform a truly memorable feat—saving Cooper’s life.
Wednesday, February 4, 2009
Thoughts on Twitter/Social Media
Several people have been very generous with their ideas and their time. They have helped me form the following thoughts on the use of Twitter and other social media tools in health care.
Here comes more:
I read an interesting piece inspired by a cab ride that gave the advice to, "Get users talking to each other and then give them the tools to spread the word." It started me wondering how we might do this on our website. Can we create a safe and welcoming environment where current and past patients will want to come, tell their story and engage?
I immediately interrupt my excitement about the idea with thoughts of how to handle any negativity that might enter the room. But could WE learn more from the negatives than we do from the positives? Are we dedicated enough to turn them around and create new evangelists? How might we do it and could we do it publicly? I need to think about it more, but could be quite an adventure!
- FaceBook and MySpace are places to go to meet people you know. Twitter is where you go to meet people you want to know.
- Social media is about making yourself available. You should have a presense, no matter what you communication strategy is.
- Give people the opportunity to engage with you/ Establish a presence
- Trial and error is a big part of the startegy
- Trust your people. It's not about the web, it's about communicating
- If people want to find you, are you there?
Here comes more:
I read an interesting piece inspired by a cab ride that gave the advice to, "Get users talking to each other and then give them the tools to spread the word." It started me wondering how we might do this on our website. Can we create a safe and welcoming environment where current and past patients will want to come, tell their story and engage?
I immediately interrupt my excitement about the idea with thoughts of how to handle any negativity that might enter the room. But could WE learn more from the negatives than we do from the positives? Are we dedicated enough to turn them around and create new evangelists? How might we do it and could we do it publicly? I need to think about it more, but could be quite an adventure!
The New Fund-Raising Math of Social Networks
On his blog The Agitator he suggests that charities with at least 100,000 donors should be able tap social networks to raise more than $500,000 for an “urgent project or need.”
Link to the prospecting article
From the research I have been doing onto fund-raising through social media, I have found the the most successful campaigns are very targeted. It is difficult to an entire organization, but it is relatively easy stir the collection emotions of the community when the focus is narrowed and the perceived results are tangible, especially if they can be given a face.
Link to the prospecting article
From the research I have been doing onto fund-raising through social media, I have found the the most successful campaigns are very targeted. It is difficult to an entire organization, but it is relatively easy stir the collection emotions of the community when the focus is narrowed and the perceived results are tangible, especially if they can be given a face.
Thursday, January 29, 2009
Twestival-Twitter Gives
Twestival
On 12 February 2009 100+ cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.
On 12 February 2009 100+ cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.
Twitter for B2B
Global Neighbourhoods How IBM and others are using Twitter to communicate to employees and partners
Monday, January 26, 2009
Twitter usage catches up to Digg
Interesting HitWise article
Not surprisingly, Twitter usage is high among 25-34 year olds. Now here is the surprise: it is also pretty high among the 55+ crowd (and low among the teens)!
Not surprisingly, Twitter usage is high among 25-34 year olds. Now here is the surprise: it is also pretty high among the 55+ crowd (and low among the teens)!
What consumers are saying about you online
Online Reputation Management
What do you do when someone says something about the service they received at your hospital or practice? What if it's bad? Do you respond? Do you have a plan? Hey, what if it is good? that could happen! Wouldn't it be nice to reach out to those people too!
What do you do when someone says something about the service they received at your hospital or practice? What if it's bad? Do you respond? Do you have a plan? Hey, what if it is good? that could happen! Wouldn't it be nice to reach out to those people too!
Sunday, January 25, 2009
Community, Sharing Website
The Experience Project
Interesting website that helps people meet one another based on what they are sharing
Interesting website that helps people meet one another based on what they are sharing
Saturday, January 24, 2009
Friday, January 23, 2009
Why Your Brand Needs a Voice on Twitter
http://prninsider.com/index.cfm?PID=1174&ID=5253,19287,19793&S=omqnhptrrq
Article from PRNewswire: "Companies actively engaged on Twitter enjoy the strength of a loyal network. But more importantly, these organizations have the opportunity to mold a positive image for their brand every day - and so can you."
Article from PRNewswire: "Companies actively engaged on Twitter enjoy the strength of a loyal network. But more importantly, these organizations have the opportunity to mold a positive image for their brand every day - and so can you."
"My Social Media System"
http://www.ducttapemarketing.com/blog/2009/01/22/my-social-media-system/
The social nmedia management routine of a successful SM manager
The social nmedia management routine of a successful SM manager
Patient Community
http://www.patientslikeme.com/
A free patient community where patients can meet and engage with one another. Could we build something like this for our own patients? Would it have relevence to meet others like you within your own community? We would moderate or involve ourselves or just give patients a safe place to meet up? Could wemake docs available for chats or BB?
A free patient community where patients can meet and engage with one another. Could we build something like this for our own patients? Would it have relevence to meet others like you within your own community? We would moderate or involve ourselves or just give patients a safe place to meet up? Could wemake docs available for chats or BB?
Health care, Social Networks and the Radio Call-in show
http://ebennett.org/heath_care_sn_radio/
Interesting article by Ed Bennet, Web manager for University of Maryland Medical Center.
Actualy, his whole blog is worth a read...and he is a dog lover! Gotta love him!
Interesting article by Ed Bennet, Web manager for University of Maryland Medical Center.
Actualy, his whole blog is worth a read...and he is a dog lover! Gotta love him!
Mayo Clinic & Social Media
The Mayo Clinic's new blog
Sharing Mayo Clinic
Article in the Jacksonville Business Journal that describes some of the ways in which Social Media is being used in health care
Jacksonville Business Journal
Interesting interview with Lee Aase, manager of SM at Mayo
Arik Hanson's interview with Lee Aase
MimmPost.com review Sharing.Mayo
Mayo's facebook page
Sharing Mayo Clinic
Article in the Jacksonville Business Journal that describes some of the ways in which Social Media is being used in health care
Jacksonville Business Journal
Interesting interview with Lee Aase, manager of SM at Mayo
Arik Hanson's interview with Lee Aase
MimmPost.com review Sharing.Mayo
Mayo's facebook page
Thursday, January 22, 2009
Vid PRO Co
Launching January 22, 2009 at 8:00p.m. CST.
Some of the most knowledgeable peeps around are joining together for the common good of all. Vid PRO Co is based on a a very simple idea where people can submit questions and get answers via video. (http://seesmic.com/vidproco)
Some of the most knowledgeable peeps around are joining together for the common good of all. Vid PRO Co is based on a a very simple idea where people can submit questions and get answers via video. (http://seesmic.com/vidproco)
40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/best-twitter-brands/
Great new article on Mashable.com
"We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter."
Read mere! It is worth your time if you are trying to learn how Twitter can work for your business.!
Great new article on Mashable.com
"We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter."
Read mere! It is worth your time if you are trying to learn how Twitter can work for your business.!
Wednesday, January 21, 2009
Video Blogging
Is video blogging superior?
Is this an idea worth considering as part of my video strategy? Something to think about!
Is this an idea worth considering as part of my video strategy? Something to think about!
Radian6 social media monitoring solution
http://www.radian6.com/cms/home
From their site: The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it's happening regardless of whether you are part of these conversations or not.
From their site: The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it's happening regardless of whether you are part of these conversations or not.
Radian6 is focused on building the complete monitoring and analysis solution for PR and advertising professionals so they can be the experts in social media.
Tuesday, January 20, 2009
140 Health Care Uses for Twitter
http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
Before everyone else in my group reads this, I think we need to lock ourselves in a room and see what we come up with. WShere there is crossover, we may be onto something!
Before everyone else in my group reads this, I think we need to lock ourselves in a room and see what we come up with. WShere there is crossover, we may be onto something!
Chat Room-Chatzy
http://www.chatzy.com/
Was introduced to this for my for #journa chat when twitter was overloaded due to inauguration.
Was introduced to this for my for #journa chat when twitter was overloaded due to inauguration.
Twitter Top 100 Health and Medicine
http://www.medicalstudentblog.co.uk/twitter-top-100-health-and-medicine/
Gonna take a while to work through this list, but I'm sure it will be well worth my time.
Gonna take a while to work through this list, but I'm sure it will be well worth my time.
Doctors/Hospitals Using Twitter
Twitter Doctors
This is a resource where doctors and hospitals who are on Twitter are documented
This is a resource where doctors and hospitals who are on Twitter are documented
New White House Blog
Change has come!
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
The new White House Blog...Launched at 12:01. Is this what they mean by transparency?
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
The new White House Blog...Launched at 12:01. Is this what they mean by transparency?
Intersting Local Use of Web 2.0
http://www.readingeagle.com/article.aspx?id=122136
The Reading Eagle website asked their readers to contribute in real time with their thoughts on the inauguration.
The Reading Eagle website asked their readers to contribute in real time with their thoughts on the inauguration.
This Blog
This blog is my attempt to capture all of the things that I think of, that interest it, that others are doing that is exciting, links to things that I like. It will probably be quite random. It may be a bit disorganized, but hopefully it will be interesting. Stay tuned! I plan on being very busy!
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