The New Fund-Raising Math of Social Networks

On his blog The Agitator he suggests that charities with at least 100,000 donors should be able tap social networks to raise more than $500,000 for an “urgent project or need.”

Link to the prospecting article

From the research I have been doing onto fund-raising through social media, I have found the the most successful campaigns are very targeted. It is difficult to an entire organization, but it is relatively easy stir the collection emotions of the community when the focus is narrowed and the perceived results are tangible, especially if they can be given a face.