Friday, January 23, 2009

Why Your Brand Needs a Voice on Twitter

http://prninsider.com/index.cfm?PID=1174&ID=5253,19287,19793&S=omqnhptrrq

Article from PRNewswire: "Companies actively engaged on Twitter enjoy the strength of a loyal network. But more importantly, these organizations have the opportunity to mold a positive image for their brand every day - and so can you."
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2 comments:

  1. PamelaJanuary 26, 2009 at 12:29 PM

    I like this thought:
    These discussions are occurring on blogs, within chats, on social networking communities like Facebook, MySpace and LinkedIn, on image and video sharing sites and via micro-blogs like Twitter. Consequently, there is likely a conversation about you and/or your brand. This conversation "about" you is going to happen with or without your participation.

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  2. PamelaJanuary 26, 2009 at 12:30 PM

    Also....
    A brand which possesses a presence on Twitter has the ability to assemble a network built on trust and loyalty, as well as the power to guide its image and enjoy the safety that power provides. Additionally, Twitter provides a platform with which to respond and counteract negative comments that may arise about a brand, all while summoning the support of the associations and relationships fostered by this medium.

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