Foursquare: How do I leverage this for healthcare?

I'm trying to figure out how I can use Foursquare to help people in my community practice healthy behaviors and to create a presence for my Health Network. I think maybe creating badges, but HOW? Haven't found any good documentation yet. Can't really offer "specials" at a hospital, so I think I need to become a "partner".

Step 1: I need to "claim" all of my business' locations. I've submitted a ticket, so we will see how this goes.
Step 2: Don't know yet...

Some articles:

Foursquare for Business: Tips, Tricks & Techniques

URTAK

Urtak 2917

Social Media for Business: a beginner's guide

Social media is a low-cost way to find new customers and reach out to existing ones. More than 40% of businesses using Twitter, LinkedIn, Facebook and blogs have generated a customer from each of them, according to Hubspot’s 2010 State of Inbound Marketing report.

http://www.openforum.com/idea-hub/topics/technology/article/social-media-for-business-5-tips-for-beginners-leah-betancourt

New Social Networking Stats from Mashable

According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.

http://mashable.com/2010/03/19/global-social-media-usage/

How to build engaging fan pages

New article from TechCrunch...pretty obvious, but worth the read!
http://techcrunch.com/2010/03/28/how-to-build-engaging-one-of-kind-facebook-fan-pages/

Tools for fan pages

Pretty obvious, but worth the read if you are new to SM

http://mashable.com/2010/03/28/facebook-business-apps/